Voting rights. Equal pay. Safe space. These are some of the major talking points surrounding the role of women in India, in recent times. But has anyone stopped to think how, even in this day and age, women could be just as guilty of an entrenched gender-bias as men? Greenply, in association with Archana Women’s Centre - a Kerala-based organization that works towards empowering women – drives home this idea with a simple experiment.
Women were invited to an art gallery, where various objects were displayed inside a wardrobe. They were asked a simple question: Which of the things they saw were made by women. As each of the women inspected the objects, all guesses gravitated towards the objects, like clothes, food etc. Not one participant thought to assign the art of furniture making to a woman’s hands. The big surprise then played out on a projection – a video showing the building of the wardrobe by an all-woman carpentry team, right from the first steps to the final product. Shortly after, the women carpenters themselves emerged, and were introduced to the amazed participants.
Women play a definitive role in Greenply’s business enterprises. The plant in Tizit employs over 130 women – nearly half of the workforce. It also works with a network of over 550 female architects across the country. At every stage, the organisation strives to find ways to empower and include women in the ecosystem, where they can drive the industry forward with the enterprise.
With this initiative, Greenply turns those efforts towards the one discipline which, despite being so closely tied to the industry, has so long been a man’s domain – carpentry. And we make just one appeal to all – stop saying women can’t.